VICE PRESIDENT, DEMAND GEN MARKETING
Company: Confidential
Location: Chicago
Posted on: October 16, 2024
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Job Description:
Vice President, Demand Gen Marketing
About the Company Innovative SaaS platform for accounting workflow
management Industry
Internet Type
Privately Held Founded
2013 Employees
51-200 Specialties
Business Classifications
About the Role The Company is seeking a VP, Demand Generation
Marketing to take the lead in developing and implementing a robust
demand generation strategy. The successful candidate will be
responsible for increasing awareness, building a prospect database,
and driving new customers. This role demands an acquisition expert
who can launch and scale new demand generation channels, nurture
prospects, and optimize existing inbound channels. The VP will work
closely with the marketing, sales, and partner teams to ensure a
cohesive approach to reaching, educating, and driving action with
prospects. A key focus will be on creating and managing innovative,
measurable campaigns that drive high-quality leads into the sales
funnel, with success measured by the resulting pipeline and
revenue.Applicants for the VP, Demand Generation Marketing position
at the company should have a Bachelor's degree and at least 9
years' of demand generation experience, with a strong preference
for those with a background in SaaS and B2B. Proficiency in
marketing automation systems and integration with Salesforce is
essential. The role requires a strategic, hands-on leader with a
balance of creative and analytical skills, a strong focus on ROI,
and the ability to manage a high-performing team. The ideal
candidate will be a highly motivated self-starter, an excellent
people manager, and a collaborative individual with a proven track
record of owning and managing cross-functional relationships. The
ability to multi-task and execute in a fast-paced environment, with
a focus on revenue generation, is also a key requirement. Hiring
Manager Title
CMO Travel Percent
Less than 10% Functions
Keywords: Confidential, Rockford , VICE PRESIDENT, DEMAND GEN MARKETING, Executive , Chicago, Illinois
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