MANAGER, CONNECTED INTELLIGENCE

Company: Publicis Groupe
Location: Chicago
Posted on: October 19, 2024

Job Description:

About Spark Foundry:

Ensure you read the information regarding this opportunity thoroughly before making an application.

Spark Foundry is a global media agency that exists to bring HEAT - Higher Engagement, Affinity, and Transactions - to brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention, to care more about our clients' brands, and to buy more products and services from them.

Balancing the nimble spirit of a startup with the powerhouse soul of Publicis Media, Spark Foundry delivers the best of both worlds to a client roster that spans some of the world's best and most beloved brands and companies. We combine boutique-caliber insights and service with the buying clout and first-look access of a global leader, bringing the heat to challenger brands that want to act like giants, and to giant brands that want to act like challengers.

With a bottom-up culture that celebrates diversity and aims for all voices to be heard, Spark has become a magnet for the industry's best talent, with one of the best retention rates in the industry. And by applying a whole-person approach to professional and personal development, Spark develops a workforce that is well prepared for today's challenges, and also poised to create meaningful careers in the years to come.

Because we know that heat arises at the intersection of complementary forces, our professionals come from myriad disciplines and backgrounds: data, analytics, and insights, content and creative production, communications and strategy, finance and marketing, and sociology, psychology, and other liberal arts disciplines.Job DescriptionOverview:The Manager, Connected Intelligence provides insights, data visualizations, and reporting for the client and internal teams. This position requires both strategic and tactical skill sets: An "eye" for numbers, intellectual curiosity, proficiency with problem solving, and a critical understanding of online media and nuances. The Manager must have a proven track record of data-rich analyses, be a team player, take a roll-up-the-sleeves approach and a "get it done" attitude.This position involves ongoing coordination and collaboration between the research, analytics & media teams to ensure high quality analytical projects are effectively delivered and leveraged. Additionally, the Manager must be able to communicate said deliverables succinctly to a broad client and internal stakeholder audience.This is an exciting opportunity to drive data-informed decision-making in a dynamic digital media environment to unlock the full potential of our digital media data.Role Objectives:

• Data Management and Integration:
  • Oversee the integration of data from various digital platforms (e.g., Google Ads, Facebook Ads, DSPs, DMPs) into Tableau and Datorama
  • Ensure data accuracy, consistency, and timely updates across all reporting systems
  • Develop and maintain data dictionaries and documentation for all metrics and dimensions
  • Data Analysis and Visualization:
    • Develop advanced dashboards and reports using business intelligence platforms like Tableau and Datorama, focusing on digital media KPIs such as CTR, CPC, CPL, CPM, viewability, and attribution metrics
    • Create custom visualizations to effectively communicate complex digital media performance data to both technical and non-technical stakeholders
    • Implement and maintain automated reporting systems for real-time performance monitoring
    • Digital Media Performance Analysis:
      • Conduct in-depth analysis of cross-channel digital media campaigns, including paid search, display, social media, video, and programmatic advertising
      • Perform cohort analysis, funnel analysis, and multi-touch attribution modeling to understand user journey and campaign effectiveness
      • Identify trends, anomalies, and opportunities in digital media performance data
      • Stakeholder Management and Reporting:
        • Present complex data analyses and insights to senior management and clients
        • Collaborate with marketing, sales, and product teams to align on KPIs and reporting needs
        • Train team members and stakeholders on using BI tools and interpreting digital media data
        • Tool and Process Optimization:
          • Continuously evaluate and improve BI processes and methodologies
          • Stay updated on advancements in BI tools, digital media metrics, and industry best practices
          • Recommend and implement new tools or features to enhance our BI capabilitiesQualifications
            • 3+ years of experience in digital media analytics, business intelligence, or related roles
            • Proven track record of managing BI projects in a digital media or advertising technology environment
            • Advanced proficiency in Tableau and Datorama, including custom SQL and complex calculations
            • Strong knowledge of digital media platforms (e.g., Google Ads, Facebook Ads Manager, DSPs)
            • Expertise in SQL and experience with big data technologies (e.g., Hadoop, Spark)
            • Proficiency in at least one scripting language (e.g., Python, R) for data manipulation and analysis
            • Experience with web analytics tools (e.g., Google Analytics, Adobe Analytics)
            • Deep understanding of digital media metrics, KPIs, and industry benchmarks
            • Familiarity with programmatic advertising ecosystem and ad tech platforms
            • Knowledge of various attribution models and their applications in digital media
            • 2+ years of experience in performing analytics in a marketing sciences capacity at a media agency, market research, or consulting company, or in-house at a brand.
            • Knowledge of media and website measurement technologies:
              • Ad-serving platforms
              • Website analytics software
              • Data visualization skills desirable (e.g. Tableau, Datorama, PowerBI, etc.)
              • Advanced user of Microsoft Office Suite and reporting tools
              • 3+ years related experience in analytics/dashboard design, development, and management
              • Experience managing a team of 2 or more associates/analysts preferred
              • Experience working with international teams is a plus
              • Strong verbal/written communication and interpersonal skills are required
              • Self-starter with ability to thrive in a fast-paced environment and able to function independently while providing status updates to a team of analysts
              • Cooperative, flexible, conscientious, dependable, resourceful, self-motivated, team-oriented, problem-solving skills, time management, and critical thinking with a professional and positive attitude
              • Experience with online advertising/media, channel marketing, strategic marketing, offline advertising/media and/or consultingAdditional InformationThis is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.All your information will be kept confidential according to EEO guidelines.
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Keywords: Publicis Groupe, Rockford , MANAGER, CONNECTED INTELLIGENCE, Executive , Chicago, Illinois